WHO IS YOUR
Once you know who your audience is and what the goal of the meeting is, you can link your presentation to that. Although each speaker is different and prepares in his or her way, several rules apply to write presentation texts.
Start by gathering information. This is how you get the creative process going. Then bring structure to your story. Otherwise, the audience (just like you) will lose the plot. Once that is done, you are ready to write the texts. Think about the essential point you want to make. What should the emphasis be on? After all, your audience will forget most of your presentation. It’s up to you to decide what they need to remember! Humor and other (literary) stylistic tools will now be discussed.